Context
With a ripple-like texture, the vibrant jade-green foliage shelters the porcelain white blossoms.
Despite being born of the same mother as green and oolong tea, what separates matcha from other teas is not only its consumption and dedicated manner of preparation, but its essence and ritualistic status.
In our contemporary landscape, aesthetics are pursued for and often valued over other mounting benefits, when it comes to our daily consumption.
There is an undeniable ring to the phrase – you eat with your eyes – with no surprise that matcha enthusiasts queue out the door.
However, its hypnotic appeal is rooted far deeper than its delicately powdered form and earthy, emerald hues.