Matcha Latte Development 

170 days ago

Tasting and Testing

As samples arrived from across Japan, We began a detailed process of tasting and comparison. Each powder was assessed for colour, aroma, mouthfeel, body, and finish. Rather than searching for a single perfect matcha, the focus was on identifying characteristics that could be harmonised into a distinctive blend. After several weeks of testing, a shortlist was created and the first recipe began to take shape. The initial blend for the matcha latte came together more smoothly than expected—at least at first.




140 days ago

A Sudden Shortage

Just as the recipes were being finalised, global demand for matcha surged. Several key powders that had been approved suddenly became unavailable. One particular ingredient—critical for both taste and mouthfeel in the latte—was completely out of stock, with no confirmed timeline for the next harvest.There was nothing to do but start again.

100 days ago
Starting over

With limited options, We returned to the tasting table. Every possible combination from the remaining matcha samples was re-tested, including blends that challenged earlier ideas of balance. Surprisingly, the revised latte recipe turned out even better—more layered, with a softer, lingering finish in milk.

Two new straight matcha powders were also developed, designed for pure preparation without sugar or milk. These blends focused on clarity, umami, and a smooth texture.

But before any progress could be made, another update arrived: stock levels had shifted again, and even the newly revised matcha powders were no longer available. The team had no choice but to wait for the next harvest.





80 days ago
Staying Ready – While Waiting

During the harvest wait, focus shifted to packaging and storytelling. Naming the products required several rounds of discussion. The new latte blend, made primarily from first flush matcha, represented a leap forward in quality and complexity. It was named Super Premium Matcha Latte.

The straight matcha powders were labelled Matcha 02 to 06, following on from the original Matcha 01. These numbers reflect the order of development, not grade or quality.

In parallel, We refined the product blurbs to ensure each label clearly communicated the intention and identity behind the blend. These were then brought to life through thoughtful packaging design.

40 days ago
New Harvest Arrives

When the new harvest samples finally arrived, final blend adjustments were made to match the original recipes. But as with all natural products, no two harvests are exactly alike. Despite using the same cultivars and suppliers, subtle differences between harvests meant each blend required careful recalibration.

To maintain consistency with the original recipes, We worked closely with suppliers to make fine adjustments. It took several rounds of refinement, but the result stayed true to the intended profile.

July 2025
Almost Ready– Preparing for Launch


With recipes confirmed and packaging completed, matcha production in Japan is now underway. Our compliance team has coordinated closely with suppliers to ensure all labelling meets regulatory standards for smooth import into Australia.

To preserve freshness, production and logistics are carefully timed for arrival just before the official launch.